Sony Movie Channel Print & Digital Identity, Ad Campaign
To coincide with the launch of the channel on Freeview, WMT was commissioned to create a set of brand guidelines and a print & digital advertising campaign. The channel’s on-air identity had a hexagonal theme, and the brand colour was set as purple. WMT took these elements and created a series of cinematic bokeh fields, used (and re-used) to house whichever films were being promoted that week. These branded assets formed the basis of a new off-air visual identity which was used across print and digital media.