Sun & Seed Brand Refresh
Identity refresh, packaging design and new website for this pan-European organic food brand. This family-run business wanted a brand identity that would stand out in an increasingly crowded marketplace. Key to this was to update the logo by giving it a more contemporary feel, and to make it more prominent on the product labels. In addition WMT developed a new tone of voice, using more emotive and descriptive words, ensuring the slow and careful nature of how they produce their butters and oils is used as a selling point. To elevate the feel of the products themselves we used a cream textured paper for the labels, embossed the product names and used gold foil on the logos.