DnaNudge use your unique DNA to nudge you towards healthier choices when you’re shopping, by indicating red or green, simply by scanning the product barcode.

DnaNudge, Website
DnaNudge came to us with a brief to completely re-structure and re-design their website in time for the launch of their first shop, in Covent Garden. Key to this, considering the complexity of the technology, was communicating the game-changing nature of the product in as clear and concise a way as possible.
“This is about behavioural change. Giving people an informed choice. The best diet is the one you don’t know you are following.”

Professor Chris Toumazou
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