DnaNudge use your unique DNA to nudge you towards healthier choices when you’re shopping, by indicating red or green, simply by scanning the product barcode.
DnaNudge came to us with a brief to completely re-structure and re-design their website in time for the launch of their first shop, in Covent Garden. Key to this, considering the complexity of the technology, was communicating the game-changing nature of the product in as clear and concise a way as possible.
“This is about behavioural change. Giving people an informed choice. The best diet is the one you don’t know you are following.”
Professor Chris Toumazou