GB London, Identity
GB London is a residential property consultancy that helps clients find new opportunities in the real estate sector. The challenge with this identity was to create a mark using the letters GB (the founder's initials) without it feeling like a piece of nation branding. To achieve this we used lowercase letters and the aptly named Elegant Lux Pro typeface by Florian Paiz at The Designers Foundry. The beautiful curves and natural symmetry in the letter forms help to create a sophisticated but welcoming feel.