Represent, Identity, Website, DOOH & Social
Represent is a not-for-profit chaired by Kweku Mandela, the grandson of Nelson Mandela. The organisation's goal is to shift culture by making pressing humanitarian issues relevant to a digital and experience-driven generation. The organisation is run by a diverse group of volunteers, with the goal of becoming a fully fledged global foundation that ushers a new era of social entrepreneurs, activists, and humanitarians.
#DANCELIKEMANDELA is their first campaign, a global dance event bringing together music collectives, activists, and people worldwide on Nelson Mandela's 100th birthday to positively engage their communities.
WMT created a brand identity for Represent and Dance Like Mandela. This included the design of a website; a Times Square (NYC) billboard take-over; and a social media campaign.