DnaNudge
DnaNudge uses your unique DNA to nudge you towards healthier choices when you’re shopping by simply indicating red or green when you scan a product’s barcode.
PROJECT
Website
DnaNudge came to us with a brief to completely restructure and redesign their website in time for the launch of their first shop, in Covent Garden. Key to this, considering the complexity of the technology, was communicating the game-changing nature of the product as clearly and concisely as possible.
“It's not a diet, you still decide what to eat. DnaNudge uses your own DNA to nudge you towards healthier choices each time you shop. These everyday small swaps can lead to big positive changes to your health over the long term.”
