Meaning is not ‘transmitted’ to us, we actively create it according to a complex interplay of signs and codes of which we are not always aware.

By meeting high standards of social and environmental performance, transparency and accountability, we’ve joined a global community of 7,000 businesses in 90 countries committed to becoming a force for good.

In the first of a series of insights looking into our processes here at WMT, we look at how we use references to help get inside our clients’ heads.

How do you prove that you are who you say you are and practice what you preach? In the last 10 years we have seen a shift in how brands approach the age-old issue of credibility.

It might seem insignificant, but every time you send an email, conduct an internet search or browse a website, you’re using energy and emitting greenhouse gases. When you multiply this by the roughly 4 billion people on the planet who do this too, you get to a carbon footprint for the internet that is comparable with that of the airline industry.