HCC Smart Living
Smart Living showcases Hampshire County Council’s waste prevention initiatives to residents and encourages positive behaviour change in the reduction of household waste.
PROJECT
Illustration
Digital Advertising
Digital Guide
“The goal for this campaign was to minimise the peak in household waste and to help residents save money and time during the festive period whilst delivering better environmental outcomes.”
The brief was to create a central character, Holly, who is hosting Christmas this year for her friends and family, and to place Holly in different scenes that highlight ideas to reduce waste and save money. The scenes were then used within digital ads, as standalone images on the Hampshire County Council website, and in a low-waste gift-giving guide.
