U
U is the newly rebranded streaming service from UKTV. The new master brand unites UKTV’s family of free-to-air channels becoming U&Dave, U&DRAMA, U&YESTERDAY and U&W.
PROJECT:
Icon Suite
As part of the rebrand, UKTV asked us to develop a suite of 82 icons to be used across their streaming platform. The brief required a considered approach to ensure the key features of the identity were included. As well as using the ‘notch’ from the U logo itself, we also needed to adhere to the distinctive shape of the corners, which are smoothed to give a feeling of tactility and softness.
