CBC Vision 2050

Cambridge Biomedical Campus (CBC) is a vibrant, international healthcare community and a global leader in medical science, research, education and patient care. WMT were brought in by consultancy Metro Dynamics to design an identity, booklet and supporting documents to promote their vision of a future life sciences quarter in Cambridge.

PROJECT
Vision Booklet
Brand Identity
Iconography

The Vision 2050 aims to keep the CBC at the forefront of globally significant research and development that saves lives and addresses some of the key challenges facing public health today.

WMT designed a mini-identity alongside the main Vision, a Masterplan Principles document and two supplements.

Aimed at a broad audience, these documents have been used to engage local planning, anchor institutions, Department for Health and local residents/community groups on the proposition.