Fair Share

160 million children are in child labour - and 16.8 million more children aged 5 to 11 entered child labour between 2016 and 2020. 79 million children are in the worst forms, including slavery, sexual exploitation, and armed conflict. Fair Share demand an end to this injustice by ensuring every child has their fair share of resources, policies and protection.

PROJECT
Brand Identity

Addiction + Co and The Kailash Satyarthi Children’s Foundation brought WMT in to develop a brand identity to bring to life the core idea behind the campaign with this bold and direct approach.