Norbulk
Since 1982 Norbulk has been a leading provider of ship management services. Providing technical ship management, crew management, technical services, and commercial ship management.
PROJECT
Brand Refresh
Brand Guidelines
Website
Their identity needed a refresh and wasn’t communicating the sheer scale of the business. Norbulk incorporates several different entities which all had different identities.
Our brief was to create a much more distinctive and recognisable brand which could be used to pull all these elements together under one roof.
The identity draws on nautical themes of navigation and precision, with the bold, chunky logomark drawn from different crops and angles of ship shapes.
Exceptional seafarers are the foundation of the company and Norbulk take great pride in how they look after their crews, so it was really important to focus on what makes this company what it is – its people.
CLIENT TESTIMONIAL
“We had a really worthwhile experience working with the WMT team on our brand refresh. They worked tirelessly to give us so many ideas following the brief. We got to consider many different options, and are very satisfied with the outcome.”
– Haakon Karlson, Norbulk Shipping